Two English twins, who despise each other, start rival vacuum cleaner companies across the street from each other.
Tommy is a vacuum cleaner salesman gripped by the fever of closing the deal. He lives on puffa rice stored in his glove compartment, listens to motivation tapes of his own voice shouting 'Sell, sell, fucking sell' and his punters are up to their eyes in debt. Even Tommy admits his 'soul's in holes'. He's sure the Golden Vac (the holy grail of vacuum salesmanship) can be his - if only he hadn't been saddled with Pete, a meek sales trainee trying to help his girlfriend quit stripping.